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Google Invades San Francisco

Capitalism

The buses roll up to San Francisco’s bus stops in the morning and evening, but they are unmarked, or nearly so, and not for the public. They have no signs or have discreet acronyms on the front windshield, and because they also have no rear doors they ingest and disgorge their passengers slowly, while the brightly lit funky orange public buses wait behind them. The luxury coach passengers ride for free and many take out their laptops and begin their work day on board; there is of course wifi. Most of them are gleaming white, with dark-tinted windows, like limousines, and some days I think of them as the spaceships on which our alien overlords have landed to rule over us.

Google Invades San Francisco

by Rebecca Solnit
London Review of Books
Vol. 35 No. 3 · 7 February 2013

The buses roll up to San Francisco’s bus stops in the morning and evening, but they are unmarked, or nearly so, and not for the public. They have no signs or have discreet acronyms on the front windshield, and because they also have no rear doors they ingest and disgorge their passengers slowly, while the brightly lit funky orange public buses wait behind them. The luxury coach passengers ride for free and many take out their laptops and begin their work day on board; there is of course wifi. Most of them are gleaming white, with dark-tinted windows, like limousines, and some days I think of them as the spaceships on which our alien overlords have landed to rule over us.

Other days I think of them as the company buses by which the coal miners get deposited at the minehead, and the work schedule involved would make a pit owner feel at home. Silicon Valley has long been famous for its endless work hours, for sucking in the young for decades of sixty or seventy-hour weeks, and the much celebrated perks on many jobsites – nap rooms, chefs, gyms, laundry – are meant to make spending most of your life at work less hideous. The biotech industry is following the same game plan. There are hundreds of luxury buses serving mega-corporations down the peninsula, but we refer to them in the singular, as the Google Bus, and we – by which I mean people I know, people who’ve lived here a while, and mostly people who don’t work in the industry – talk about them a lot. Parisians probably talked about the Prussian army a lot too, in the day.

My brother says that the first time he saw one unload its riders he thought they were German tourists – neatly dressed, uncool, a little out of place, blinking in the light as they emerged from their pod. The tech workers, many of them new to the region, are mostly white or Asian male nerds in their twenties and thirties; you often hear that to be over fifty in that world is to be a fossil, and the two founders of Google (currently tied for 13th richest person on earth) are not yet forty.

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