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Fast Food Scrooge: McDonald's Asks Franchisees to Open on Christmas

Capitalism

It's not just retailers pushing to get their employees on the clock during the holidays. Now, McDonald's (MCD) is turning heads by asking its franchisees to open on Christmas Day.

Fast Food Scrooge: McDonald's Asks Franchisees to Open on Christmas

By Rick Aristotle Munarriz, The Motley Fool

It's not just retailers pushing to get their employees on the clock during the holidays.

Now, McDonald's (MCD) is turning heads by asking its franchisees to open on Christmas Day.

"Ensure your restaurants are open throughout the holidays," McDonald's USA COO Jim Johannesen wrote in a memo before Thanksgiving that was published by Advertising Age.

Many franchisees complied, breaking from tradition by opening on Thanksgiving. Now the company wants to make sure that they are flipping burgers and scooping fries on Dec. 25, too.

"Our largest holiday opportunity as a system is Christmas Day," Johannesen writes, arguing that the average company-owned restaurant that opened last Christmas raked in $5,500 in sales. That's a lot of McRibs and eggnog shakes that wouldn't be sold if the world's largest restaurant operator stayed closed.

But who's calling the shots here: Ronald McDonald or Ebenezer Scrooge?

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Fast Food Scrooge: McDonald's Asks Franchisees to Open on Christmas | 1 comments | Create New Account
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Fast Food Scrooge: McDonald's Asks Franchisees to Open on Christmas
Authored by: ArchStanton on Saturday, December 29 2012 @ 02:12 PM CST

http://www.youtube.com/watch?v=HS4PkPNMWHY